Contrarian PR

How to break all the publicity rules and
get tons of coverage for your business

If you'd like to use publicity to substantially increase the sales of your products or services, I have some important advice for you:

Forget everything you've heard about the conventional approach to getting press coverage for your business. For the most part, you couldn't find a greater waste of your time.

Here's what I mean. There are dozens of books and probably hundreds of web sites offering to teach you how to run your own publicity campaigns. They promise to show you how to get coverage in newspapers, magazines, radio interviews, even television shows.

But here's the unvarnished truth: while you may be successful at this (and you may not), you practically have to make learning about publicity and running your campaigns a second career. These are very time-consuming activities. And anyone who tells you they aren't simply isn't being honest with you.

Taking the struggle out of getting PR for your business

I don't know about you, but I simply don't have time to write press releases, bio sheets, articles, question and answer sheets and all the other tools you need to conduct a publicity campaign. Not to mention sending out my press releases, calling editors and reporters, and playing phone tag for weeks on end.

So a few weeks ago, I decided to take a contrarian approach to PR. I broke the cardinal rule of all the so-called do-it-yourself experts. I hired a publicist to write articles about my business and get them placed in the publications of my choice.

For years, I hesitated to do this because all the experts advised me that I'd have to pay $30,000 or more to have a good publicist create and run an effective campaign.

What a load of bull! Here's what I was able to accomplish on a rather skimpy budget of just $2,000 — all within two weeks of hiring my publicist:

1. The second largest daily newspaper in San Diego, my home town, ran a big article on the front page of the business section about me and my business.
2. A leading government agency invited me to be on the advisory board of their innovation council. I'll be sharing duties with senior executives from some of the biggest corporations in San Diego.
3. I was booked for a 20 to 30-minute interview on a leading radio show for business executives. Normally, you have to be a CEO of a major corporation to be a guest on this show, but a simple technique got me booked in five minutes.
4. I was asked to speak on innovation at an event for business, education, and government leaders from all of San Diego county. I'll be sharing the podium with executives from some of the most successful companies in San Diego — many of them international corporations and Fortune 500s.
5. My publicist was given a commitment from a prominent publication to run yet another article on my business. And we have a plan in place to leverage all this to get even more coverage in the national business magazines.

Look, I don't want to keep beating the do-it-yourself experts while they're down, but realistically, do you think you could come anywhere close to accomplishing this much on your own for just $2,000 - and with just three hours of your own time? I can guarantee you the answer is a flat out "no".

If you've tried to use PR for your business and been unsuccessful - or if you haven't used it and would like to learn how to make this powerful tool work for you, you should be taking advantage of my new program...

Contrarian PR

How to break all the publicity rules and get
tons of coverage for your business

In this program, I've revealed everything I did to produce the results I just shared with you above. While you want to use a publicist to do all the "heavy lifting", you still need to understand the publicity game and give your publicist directions. Here are some of the topics we'll cover to make sure you get the best results possible:

	Common myths about publicity. How to break the rules, which rules need breaking, and how to use a contrarion approach to get a tremendous amount of press coverage.
	How to find a great publicist for pennies on the dollar. Great publicists are readily available, but they aren't always easy to find, especially at a reasonable rate. I'll show you a number of reliable resources — the exact resources I use — for finding highly skilled publicists at extremely reasonable rates.
	What should be covered in your article — and what shouldn't. Here again, the so—called experts are going to hate me. I'll share the secrets my publicist gave me that directly contradict nearly everything you've ever heard about publicity. The difference is, these aren't theoretical or pie-in-the-sky promises — they are simple, highly effective strategies that produced the results you saw above.
	What never to put in your publicity materials. You won't believe the bad and nearly useless advice all the how-to books and web sites are dumping on people.
	My "concentric circle" approach that surprised even my publicist. When we added this to what she had already devised, our results compounded significantly.
	A simple sentence that doubles the amount of press coverage you get. Once you discover this, it will almost sound obvious. But no one I know of teaches or does this, yet it produces remarkable results, is a winning proposition for all concerned, and makes the media want to give you even more coverage.
	Complete answers to all your questions. I'll tell you more about this component in just a minute.

How to get started

That's a partial overview of what you'll find in this program. The bottom line is this — you will discover a simple, effective way to finally start getting the results you've always wanted from PR. Plus, in addition to what I've just shown you, you also get these two valuable bonuses:

BONUS #1: In order to add even more value and make every step of my contrarian process as effective as possible for you, you'll get a copy of the initial article my publicist wrote to win the coverage in the first place, plus the actual article as it appeared in the paper. I've used these throughout the program to cover a number of major points. Plus, you'll be able to use these as models for giving your own publicist proper instructions.

BONUS #2: I've also included the actual pitch sheet we used to get booked on the radio show. You'll see exactly what goes into a great pitch sheet along with complete instructions for using it. Plus, you'll see how the first paragraph itself is so compelling, it got me booked on the radio show within the first minute of the call.

Contrarian PR and both bonuses have been put into an ebook in pdf format. So you can have it delivered to your desktop in seconds. The cost is just $49. To order your copy, just click here.

Any questions you have are fully answered for you

This program was originally presented as a live teleseminar. During that event, five people served on a panel and were able to ask me questions throughout the teleseminar. I selected a good mix of people with different business types to make sure the questions covered were as broad and useful as possible.

Just about any question you could come up with about my Contrarian PR process were fully answered during the program. In fact, we went over the allotted time to make sure that every last question was addressed completely. I know you'll find that this accelerates your learning substantially.

Your results are completely guaranteed

My business policy is simple: I'm never satisfied unless you are more than satisfied. So here's my unequivocal guarantee. Order and read the entire ebook. Then put my Contrarian PR strategies and techniques through their paces for 12 full months.

You be the judge. If this program doesn't deliver everything I've promised, or if you're unhappy with it for any reason, just let me know and I'll immediately refund your entire investment with no questions asked.

I can make this powerful guarantee because I've personally used and benefited from every one of these strategies and techniques — and I know you will too.

Stop spinning your wheels with ineffective PR methods

PR can be a frustrating, time-consuming, expensive game. Or it can be relatively easy, inexpensive, and highly effective.

Like I said earlier, I'm done trying to conduct my own PR campaigns. I'm done wasting hours getting little half-inch mentions in the media.

I've replaced all that with Contrarian PR and the remarkable, yet very realistic, results it produces. I invite you to start enjoying similar or even better results for your business.

To get started, order your copy now by clicking here.

Regards,

Bob Serling