Books and Marketing Courses
Information Products Master Course
Information products can be a lucrative source of passive income — or be used to create a highly profitable stand-alone business. But there's a lot of bad and utterly wrong information on how to create and successfully market information products.
This all-new program reveals all the "stealth" marketing and product creation techniques I've developed to generate dozens of five and six-figure paydays with information products. You'll discover how to uncover the hottest-selling topics, create complete information products in days rather than months, and highly effective marketing techniques to maximize your sales with the least amount of effort.
This is the same system one of my students used to sell 9,500 copies of his first information product within two months of receiving this material... another student used to increase response on his web site by over 300%... and yet another student used to sell more of his existing product in six weeks than he had sold in the previous year.
You'll be pleasantly surprised — perhaps even shocked — by how quickly and easily you can start profiting with your own lucrative information products.
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Killer Copywriting Simplified
Do you need to write powerful copy quickly and easily as often as you'd like? This program breaks the copywriting process down into just 7 blocks that can turn anyone into a copywriting dynamo in short order. All 7 blocks are rolled into my Killer Copywriting simplified "cheat sheets" that let you write highly profitable copy for emails, web pages, space ads, and sales letters in the shortest time possible.
These are the same "cheat sheets" I used to write the infamous "$25 million letter" that landed an agreement for a $25 million deal for my client... to create a simple home page copy formula that increased a client's conversion by over 300%... to write the "control" for Book Marketing Update that trounced everything else they tested for over 9 years... and much more.
Each cheat sheet is laid out with step-by-step instructions for plugging them in to quickly and easily create blockbuster copy for your own products and services. And they're illustrated with block by block breakdowns of some of my most successful emails, web pages, ads, and sales letters — including the examples I mentioned above.
If you need superior copy to sell your products or services — but don't have months or years to devote to learning how to write it — this program will get you on the fast track to writing powerful copy that sells and sells.
Temporarily SOLD OUT
Online Profits at the Speed of Light
32 leading experts reveal the fastest, cheapest, most effective
ways to supercharge your online marketing
There's a lot of hype surrounding Internet marketing. Everyone claims to have the latest "new thing" or magic bullet. Yet the only online marketing most of these so-called "experts" have done is the marketing of their "get rich on the Internet" course or ebook.
Well, I got fed up with all of this and decided to do something about it. So I invited 32 of the most effective, trustworthy marketing experts I know to help me create a collection of powerful techniques you can rely on to get exceptional results. AND — I told them that it couldn't take more than 15 minutes to learn any technique and be ready to put it into action.
The roster of experts for this program — and the inside information they reveal — is exceptional. I promise you won't be disappointed. And you'll finally gain the skills you really need to market more effectively online.
Strategic Marketing Secrets
11 ways to outthink, outmaneuver, and outsell
your competition in any economic climate
Discover 11 simple, innovative strategies that work extremely well in any economic climate, and for almost any type of business. This includes three case studies that can make an immediate impact on your bottom line:
- Case Study 1: How a 5-minute pricing test produced an immediate 38% increase in profits — and how to use this in your own business.
- Case Study 2: Product "flipping" — how a powerful, yet simple shift in strategic focus increased one company's sales by 714%.
- Case Study 3: The profound value of strategic focus rather than tactical focus — how a $15 investment yielded a $25 million contract
All 11 strategies include specific examples of how they have been successfully implemented and how to apply them to your business.
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Contrarian PR
Conventional PR techniques do not work for selling professional services. Regardless of what publicity experts claim, the vast majority of press coverage is nothing more than stroking your ego. In actuality, it brings in little or no paying business.
Contrarian PR is a tested, proven approach that will get you the quality of press coverage you need to attract and bring in paying clients. The program includes a course manual that lays out a step-by-step program for garnering all the publicity you need for your business, question and answers submitted by working consultants and trainers, and examples of all the documents you need for a successful PR campaign. This is the resource you need if you're serious about making PR an effective tool for promoting your services.